Focus Group - Findings

I grouped together five boys between the ages 7 and 12, and asked them some questions and asked them to fill out a form. They all did this brilliantly and then I showed them two differently styled football magazines.

Main Findings

The main thing that the boys said was that they preferred the Match of the Day magazine cover to the FourFourTwo cover.

Hayden: “It looks a lot more interesting because of the pictures and colours.”

Will: “I prefer the first one (MOTD) because it looks a lot more interesting. The other one (FFT) looks like it’s for older people.”

Rhys: “The writing isn’t serious. It’s funny which is better for children.”

These findings were as I predicted. The combination of colours and pictures, and many of them, appeals more to the younger audience compared to the very plain cover as it stands out on the shelf and contains more humour and laughs.